Kestra Advisory Services, LLC
Reported US equity positions for Q1 2026 — $26.4B across 3,105 positions.
| Holding | Reported value | Share of portfolio | Shares |
|---|---|---|---|
| AAPL Apple Inc. | $801.0M | 3.0% | 3,156,209 |
| PH Parker-Hannifin Corporation | $539.9M | 2.0% | 603,127 |
| NVDA NVIDIA Corporation | $537.5M | 2.0% | 3,082,088 |
| IVV iShares Core S&P 500 ETF | $493.3M | 1.9% | 755,209 |
| QQQ Invesco QQQ Trust, Series 1 | $472.1M | 1.8% | 818,009 |
| MSFT Microsoft Corporation | $393.0M | 1.5% | 1,061,804 |
| SPY State Street SPDR S&P 500 ETF Trust | $358.0M | 1.4% | 550,433 |
| AMZN Amazon.com, Inc. | $338.9M | 1.3% | 1,627,419 |
| VOO Vanguard S&P 500 ETF | $303.5M | 1.1% | 507,917 |
| VUG Vanguard Morningstar Growth ETF | $276.1M | 1.0% | 632,054 |
| CGDV Capital Group Dividend Value ETF | $249.2M | 0.9% | 5,857,420 |
| VTI Vanguard Morningstar Total Stock Market ETF | $237.4M | 0.9% | 740,108 |
| BRK.B Berkshire Hathaway Inc. | $233.5M | 0.9% | 487,192 |
| GOOGL Alphabet Inc. | $205.7M | 0.8% | 715,285 |
| RDVY First Trust Rising Dividend Achievers ETF | $197.0M | 0.7% | 2,885,091 |
| VTV Vanguard Morningstar Value ETF | $189.6M | 0.7% | 966,359 |
| GOOG Alphabet Inc. - Class C Capital Stock | $188.8M | 0.7% | 658,110 |
| VYM Vanguard High Dividend Yield ETF | $186.7M | 0.7% | 1,260,883 |
| GLD SPDR Gold Shares | $184.1M | 0.7% | 427,919 |
| FBND Fidelity Total Bond ETF | $181.0M | 0.7% | 3,966,524 |
| JPM JP Morgan Chase & Co. | $168.2M | 0.6% | 571,772 |
| JAAA Janus Henderson AAA CLO ETF | $162.1M | 0.6% | 3,217,418 |
| CAT Caterpillar, Inc. | $155.6M | 0.6% | 219,586 |
| AVGO Broadcom Inc. | $149.3M | 0.6% | 482,379 |
| FENI Fidelity Enhanced International ETF | $148.3M | 0.6% | 3,987,513 |
| XOM ExxonMobil Holdings Corporation | $132.7M | 0.5% | 781,910 |
| VIG Vanguard Div Appreciation ETF | $125.7M | 0.5% | 584,269 |
| CGGR Capital Group Growth ETF | $121.4M | 0.5% | 3,021,423 |
| META Meta Platforms, Inc. | $121.4M | 0.5% | 212,207 |
| RSP Invesco S&P 500 Equal Weight ETF | $117.1M | 0.4% | 610,240 |
| WMT Walmart Inc. | $116.4M | 0.4% | 936,866 |
| LLY Eli Lilly and Company | $112.9M | 0.4% | 122,730 |
| COST Costco Wholesale Corporation | $112.7M | 0.4% | 113,154 |
| COWZ Pacer US Cash Cows 100 ETF | $108.2M | 0.4% | 1,729,166 |
| SCHD Schwab US Dividend Equity ETF | $108.1M | 0.4% | 3,523,127 |
| TSLA Tesla, Inc. | $107.5M | 0.4% | 289,105 |
| VO Vanguard Morningstar Mid-Cap ETF | $105.1M | 0.4% | 365,964 |
| JEPI JPMorgan Equity Premium Income ETF | $104.3M | 0.4% | 1,839,578 |
| JNJ Johnson & Johnson | $103.9M | 0.4% | 424,980 |
| BND Vanguard Total Bond Market ETF | $103.6M | 0.4% | 1,406,434 |
| USFR WisdomTree Floating Rate Treasury Fund | $101.2M | 0.4% | 2,009,823 |
| IJR iShares Core S&P Small-Cap ETF | $98.6M | 0.4% | 793,097 |
| VEA Vanguard FTSE Developed Markets ETF | $98.4M | 0.4% | 1,535,055 |
| IVW iShares S&P 500 Growth ETF | $97.2M | 0.4% | 859,413 |
| DFAC Dimensional U.S. Core Equity 2 ETF | $95.7M | 0.4% | 2,462,633 |
| ABBV AbbVie Inc. | $93.9M | 0.4% | 431,581 |
| XLK State Street Technology Select Sector SPDR ETF | $93.0M | 0.4% | 699,988 |
| IYW iShares U.S. Technology ETF | $89.9M | 0.3% | 495,359 |
| SGOV iShares 0-3 Month Treasury Bond ETF | $89.7M | 0.3% | 890,824 |
| IWF iShares Russell 1000 Growth Fund | $87.5M | 0.3% | 205,098 |
| PG The Procter & Gamble Company | $87.3M | 0.3% | 604,511 |
| QUAL iShares MSCI USA Quality Factor ETF | $85.0M | 0.3% | 443,371 |
| BUFR FT Vest Laddered Buffer ETF | $84.6M | 0.3% | 2,506,065 |
| SPYM State Street SPDR Portfolio S&P 500 ETF | $84.4M | 0.3% | 1,102,261 |
| SPYG State Street SPDR Portfolio S&P 500 Growth ETF | $84.3M | 0.3% | 861,028 |
| IVE iShares S&P 500 Value ETF | $81.6M | 0.3% | 386,520 |
| IEFA iShares Core MSCI EAFE ETF | $79.3M | 0.3% | 876,033 |
| V Visa Inc. | $76.8M | 0.3% | 253,995 |
| TSM Taiwan Semiconductor Manufacturing Company Ltd. | $73.8M | 0.3% | 218,422 |
| VB Vanguard Morningstar Small-Cap ETF | $73.3M | 0.3% | 279,931 |
Long US equity positions only, as filed. 13F does not cover short positions, cash, bonds or non-US listings, so this is not the whole portfolio.
What changed last quarter
| Holding | Change | Now | Was | Shares |
|---|---|---|---|---|
| AAPL Apple Inc. | Add | $801.0M | $769.3M | +12% |
| PH Parker-Hannifin Corporation | Trim | $539.9M | $544.1M | -3% |
| NVDA NVIDIA Corporation | Add | $537.5M | $550.8M | +4% |
| IVV iShares Core S&P 500 ETF | Add | $493.3M | $475.8M | +9% |
| QQQ Invesco QQQ Trust, Series 1 | Add | $472.1M | $414.7M | +21% |
| MSFT Microsoft Corporation | Add | $393.0M | $468.7M | +10% |
| SPY State Street SPDR S&P 500 ETF Trust | Add | $358.0M | $346.5M | +8% |
| AMZN Amazon.com, Inc. | Add | $338.9M | $338.4M | +11% |
| VOO Vanguard S&P 500 ETF | Add | $303.5M | $279.6M | +14% |
| VUG Vanguard Morningstar Growth ETF | Add | $276.1M | $280.2M | +10% |
| CGDV Capital Group Dividend Value ETF | Add | $249.2M | $222.4M | +15% |
| VTI Vanguard Morningstar Total Stock Market ETF | Add | $237.4M | $191.9M | +29% |
| BRK.B Berkshire Hathaway Inc. | Add | $233.5M | $226.0M | +8% |
| GOOGL Alphabet Inc. | Trim | $205.7M | $227.1M | -1% |
| RDVY First Trust Rising Dividend Achievers ETF | Add | $197.0M | $191.5M | +5% |
| VTV Vanguard Morningstar Value ETF | Add | $189.6M | $177.9M | +4% |
| GOOG Alphabet Inc. - Class C Capital Stock | Add | $188.8M | $181.9M | +14% |
| VYM Vanguard High Dividend Yield ETF | Add | $186.7M | $157.3M | +15% |
| GLD SPDR Gold Shares | Add | $184.1M | $151.3M | +12% |
| FBND Fidelity Total Bond ETF | Add | $181.0M | $169.2M | +8% |
| JPM JP Morgan Chase & Co. | Add | $168.2M | $173.9M | +6% |
| JAAA Janus Henderson AAA CLO ETF | Add | $162.1M | $136.0M | +20% |
| CAT Caterpillar, Inc. | Add | $155.6M | $115.8M | +9% |
| AVGO Broadcom Inc. | Add | $149.3M | $136.7M | +22% |
| FENI Fidelity Enhanced International ETF | Add | $148.3M | $109.9M | +33% |
| XOM ExxonMobil Holdings Corporation | Add | $132.7M | $78.3M | +20% |
| VIG Vanguard Div Appreciation ETF | Add | $125.7M | $118.9M | +8% |
| CGGR Capital Group Growth ETF | Add | $121.4M | $114.6M | +17% |
| META Meta Platforms, Inc. | Add | $121.4M | $126.1M | +11% |
| RSP Invesco S&P 500 Equal Weight ETF | Add | $117.1M | $110.8M | +5% |
| WMT Walmart Inc. | Add | $116.4M | $96.9M | +8% |
| LLY Eli Lilly and Company | Add | $112.9M | $116.2M | +14% |
| COST Costco Wholesale Corporation | Add | $112.7M | $90.0M | +8% |
| COWZ Pacer US Cash Cows 100 ETF | Add | $108.2M | $99.0M | +5% |
| SCHD Schwab US Dividend Equity ETF | Add | $108.1M | $93.2M | +4% |
| TSLA Tesla, Inc. | Add | $107.5M | $117.2M | +11% |
| VO Vanguard Morningstar Mid-Cap ETF | Add | $105.1M | $96.8M | +10% |
| JEPI JPMorgan Equity Premium Income ETF | Trim | $104.3M | $113.4M | -7% |
| JNJ Johnson & Johnson | Add | $103.9M | $82.9M | +6% |
| BND Vanguard Total Bond Market ETF | Add | $103.6M | $95.0M | +10% |
New and exited positions are only shown for managers whose entire filed portfolio fits inside the positions stored here. For a manager filing more than that, a holding leaving the stored set is indistinguishable from a holding being sold, so those are reported as adds and trims only.
What a 13F is
Any institutional manager exercising discretion over more than $100 million in US-listed equities must file a Form 13F with the SEC within 45 days of each quarter end, listing what they held on the last day of that quarter. The threshold was set in 1975 and has never been raised, so the filer population now runs to several thousand.
The four things it does not tell you
- It is stale. A filing describes positions as of quarter end and can arrive 45 days later. A manager who sold everything in week one of the new quarter files the same document as one who held.
- Long US equities only. No short positions, no cash, no bonds, no commodities, no foreign listings. A fund that looks heavily long in a 13F may be hedged in instruments that never appear.
- Not the whole firm. Assets are reported by the entity with discretion, so one manager can file under several CIKs, and the figure here is what that entity reported.
- Confidential treatment exists. A manager can apply to delay disclosing a position while building it. Those holdings appear later, if at all.
Why the biggest filers are not the interesting ones
The largest managers by reported value are index providers — they hold nearly everything, in proportion to the indices they track, because clients asked them to. Reading their filings for conviction is a category error. The filings worth attention are concentrated ones, where a small number of positions make up most of the portfolio, since that reflects a decision rather than a mandate.
The share-of-portfolio column is the one to read for this. A position that is 15% of a fund says something; the same dollar amount at 0.2% of an index tracker does not.
Where this comes from
The SEC's own quarterly Form 13F structured data sets, parsed here rather than bought from a vendor. Holdings are identified in the filings by CUSIP, and the mapping from CUSIP to ticker is the awkward part — that identifier is licensed rather than public, so the mapping is resolved through OpenFIGI and built up over time. Around 95% of reported value currently sits on a resolved ticker; the rest shows its CUSIP.
The rest of the section is on the Markets overview — including insider transactions, which are the same idea at the individual level, and the correlation finder, where each ticker's page carries its institutional ownership.