What Moves Like DEO

Diageo plc Beverages · NYSE

The tradable tickers whose daily moves track DEO most closely over the past year, filtered to risk comparable with DEO's own.

Closest match

BF.A Brown Forman Inc Class A — 0.591 correlation over the past year, and 15% choppier than DEO.

About DEO

Annualised volatility 33.2%
Beta vs SPY 0.09
Market correlation 0.036
Traded per day $86.2M
Rate sensitivity -0.29
Volatility sensitivity -0.04

As filed with the SEC balance sheet 2025-12-31

Total assets $50.27B
Total liabilities $36.58B
251 sessions to 2026-11-09 · DEO volatility 33.2% annualised · $86.2M a day
Ticker 1-year correlation 3-year Volatility vs DEO Risk What it is
BF.A Brown Forman Inc Class A
0.591
0.581 1.15× 15% choppier Beverages
BF.B Brown Forman Inc Class B
0.585
0.585 1.20× 20% choppier Beverages
BUD Anheuser-Busch Inbev SA Sponsored ADR (Belgium)
0.584
0.540 0.76× 24% calmer Malt Beverages
TAP Molson Coors Beverage Company Class B
0.575
0.477 0.91× similar Malt Beverages
LOW Lowe's Companies, Inc.
0.543
0.390 0.91× similar Retail-Lumber & Other Building Materials Dealers
UL Unilever PLC American Preferred
0.538
0.433 0.76× 24% calmer Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
PG The Procter & Gamble Company
0.524
0.404 0.64× 36% calmer Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
HD The Home Depot, Inc.
0.509
0.377 0.85× 16% calmer Retail-Lumber & Other Building Materials Dealers
SHW The Sherwin-Williams Company
0.508
0.378 0.89× 11% calmer Retail-Building Materials, Hardware, Garden Supply
PHM PulteGroup, Inc.
0.507
0.355 1.06× similar Operative Builders
AVY Avery Dennison Corporation
0.505
0.386 0.72× 28% calmer Converted Paper & Paperboard Prods (No Contaners/Boxes)
ITB iShares U.S. Home Construction ETF
0.503
0.370 0.96× similar Fund
NVR NVR, Inc.
0.500
0.349 0.90× similar Operative Builders
LEN Lennar Corporation Class A
0.495
0.372 1.24× 24% choppier General Bldg Contractors - Residential Bldgs
HLN Haleon plc American Preferred
0.492
0.397 0.84× 16% calmer Perfumes, Cosmetics & Other Toilet Preparations
DHI D.R. Horton, Inc.
0.483
0.328 1.13× 13% choppier Operative Builders
LEN.B Lennar Corporation Class B
0.478
0.358 1.25× 25% choppier General Bldg Contractors - Residential Bldgs
EXR Extra Space Storage Inc
0.477
0.337 0.68× 32% calmer Real Estate Investment Trusts
CL Colgate-Palmolive Company
0.469
0.368 0.71× 29% calmer Perfumes, Cosmetics & Other Toilet Preparations
BALL Ball Corporation
0.468
0.348 0.83× 17% calmer Metal Cans
RSPD Invesco S&P 500 Equal Weight Consumer Discretionary ETF
0.468
0.385 0.61× 39% calmer Fund
STZ Constellation Brands, Inc.
0.462
0.461 0.97× similar Beverages
CHD Church & Dwight Company, Inc.
0.461
0.310 0.67× 33% calmer Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
KMB Kimberly-Clark Corporation
0.460
0.332 0.76× 24% calmer Converted Paper & Paperboard Prods (No Contaners/Boxes)
PSA Public Storage
0.458
0.375 0.71× 30% calmer Real Estate Investment Trusts

Showing 25 of 30 tickers that qualified. Correlation is of daily returns; 1.000 would mean moving in lockstep, 0.000 no relationship at all.

What this is for

Three questions, one number behind all of them.

How to read the two correlation columns

The one-year figure is what the relationship looks like now. The three-year figure is what it has looked like over a longer stretch. Comparing them is the point: when they agree, the relationship is structural and likely to hold. When the one-year number is far below the three-year one, something has changed — a shift in business mix, an index reconstitution, a sector that has stopped moving together — and the recent figure is the one to trust less, not more.

Correlation measures whether two things move together, not whether they move by the same amount. That is why the volatility column is there. Two tickers can correlate at 0.99 while one swings half again as hard, and swapping one for the other would quietly change how much risk you are carrying.

What was deliberately left out

Ranking purely by correlation produces answers that are mathematically perfect and practically useless. The closest matches to AAPL by raw correlation are leveraged AAPL funds at 0.999 — correct, and not replacements for anything. Four filters run before a ticker is allowed to appear:

Where all of that leaves a ticker with no close match, the page says so. A stock with no substitute is a real and useful finding, and inventing a loose one to fill the table would be worse than an empty answer.

Limits, stated up front

Where the numbers come from

Correlations are computed in-house from a daily price history and rebuilt every night. What gets published is the derived statistic — a correlation coefficient, a volatility ratio, an observation count — and nothing from which a price or return series could be reconstructed. The rest of the Markets section is on the Markets overview, including futures positioning extremes and SEC Form 4 insider transactions.