What Moves Like HNST

The Honest Company, Inc. Retail-Catalog & Mail-Order Houses · Nasdaq

The tradable tickers whose daily moves track HNST most closely over the past year, filtered to risk comparable with HNST's own.

Closest match

VAC Marriott Vacations Worldwide Corporation — 0.594 correlation over the past year, and 18% calmer than HNST.

About HNST

Annualised volatility 73.4%
Beta vs SPY 1.15
Market correlation 0.201
Traded per day $5.2M

As filed with the SEC twelve months to 2025-12-31 · balance sheet 2026-03-31

Revenue $371.3M
Operating income -$18.5M
Net income -$15.7M
Diluted EPS $-0.14
Total assets $214.9M
Total liabilities $45.8M
Shareholders' equity $169.1M
Cash & equivalents $90.4M
Shares outstanding 113.7M
252 sessions to 2026-09-10 · HNST volatility 73.4% annualised · $5.2M a day
Ticker 1-year correlation 3-year Volatility vs HNST Risk What it is
VAC Marriott Vacations Worldwide Corporation
0.594
0.394 0.82× 18% calmer Real Estate Agents & Managers (For Others)
FTDR Frontdoor, Inc.
0.565
0.363 0.63× 37% calmer Services-To Dwellings & Other Buildings
ASPN Aspen Aerogels, Inc.
0.553
0.322 1.37× 37% choppier Wholesale-Lumber & Other Construction Materials
GCT GigaCloud Technology Inc - Class A Ordinary Shares
0.512
0.182 0.98× similar Retail-Catalog & Mail-Order Houses
MGNI Magnite, Inc.
0.508
0.325 0.80× 20% calmer Services-Computer Programming, Data Processing, Etc.
PAYC Paycom Software, Inc.
0.507
0.308 0.65× 35% calmer Services-Prepackaged Software
ELF e.l.f. Beauty, Inc.
0.495
0.314 0.91× similar Perfumes, Cosmetics & Other Toilet Preparations
OPRT Oportun Financial Corporation
0.494
0.277 0.89× 11% calmer Finance Services
ARHS Arhaus, Inc.
0.453
0.295 0.74× 26% calmer Retail-Furniture Stores
PAYS Paysign, Inc.
0.440
0.241 0.95× similar Services-Business Services, Nec
TASK TaskUs, Inc.
0.429
0.255 0.75× 25% calmer Services-Computer Processing & Data Preparation
WPP WPP plc American Depositary Shares
0.417
0.319 0.76× 24% calmer Services-Advertising Agencies
DASH DoorDash, Inc.
0.401
0.276 0.65× 35% calmer Services-Business Services, Nec
FA First Advantage Corporation
0.399
0.261 0.83× 17% calmer Services-Computer Processing & Data Preparation
SEZL Sezzle Inc.
0.383
0.269 1.18× 18% choppier Services-Business Services, Nec
KMX CarMax Inc
0.382
0.335 0.75× 25% calmer Retail-Auto Dealers & Gasoline Stations
PRKS United Parks & Resorts Inc.
0.381
0.316 0.68× 32% calmer Services-Miscellaneous Amusement & Recreation
RELY Remitly Global, Inc.
0.381
0.192 0.78× 23% calmer Services-Business Services, Nec
DXPE DXP Enterprises, Inc.
0.372
0.337 0.73× 27% calmer Wholesale-Industrial Machinery & Equipment
JBI Janus International Group, Inc.
0.370
0.227 0.66× 34% calmer Metal Doors, Sash, Frames, Moldings & Trim
REAX Real REMAX Group Inc.
0.360
0.233 0.98× similar Real Estate Agents & Managers (For Others)
SOUN SoundHound AI, Inc.
0.355
0.249 0.98× similar Services-Prepackaged Software
PKOH Park-Ohio Holdings Corp.
0.344
0.254 0.62× 39% calmer Metal Forgings & Stampings
KRO Kronos Worldwide Inc
0.344
0.317 0.84× 16% calmer Industrial Inorganic Chemicals
UPST Upstart Holdings, Inc.
0.337
0.266 0.89× 11% calmer Finance Services

Showing 25 of 30 tickers that qualified. Correlation is of daily returns; 1.000 would mean moving in lockstep, 0.000 no relationship at all.

What this is for

Three questions, one number behind all of them.

How to read the two correlation columns

The one-year figure is what the relationship looks like now. The three-year figure is what it has looked like over a longer stretch. Comparing them is the point: when they agree, the relationship is structural and likely to hold. When the one-year number is far below the three-year one, something has changed — a shift in business mix, an index reconstitution, a sector that has stopped moving together — and the recent figure is the one to trust less, not more.

Correlation measures whether two things move together, not whether they move by the same amount. That is why the volatility column is there. Two tickers can correlate at 0.99 while one swings half again as hard, and swapping one for the other would quietly change how much risk you are carrying.

What was deliberately left out

Ranking purely by correlation produces answers that are mathematically perfect and practically useless. The closest matches to AAPL by raw correlation are leveraged AAPL funds at 0.999 — correct, and not replacements for anything. Four filters run before a ticker is allowed to appear:

Where all of that leaves a ticker with no close match, the page says so. A stock with no substitute is a real and useful finding, and inventing a loose one to fill the table would be worse than an empty answer.

Limits, stated up front

Where the numbers come from

Correlations are computed in-house from a daily price history and rebuilt every night. What gets published is the derived statistic — a correlation coefficient, a volatility ratio, an observation count — and nothing from which a price or return series could be reconstructed. The rest of the Markets section is on the Markets overview, including futures positioning extremes and SEC Form 4 insider transactions.