What Moves Like ELF

e.l.f. Beauty, Inc. Perfumes, Cosmetics & Other Toilet Preparations · NYSE

The tradable tickers whose daily moves track ELF most closely over the past year, filtered to risk comparable with ELF's own.

Closest match

EL The Estee Lauder Companies, Inc. — 0.535 correlation over the past year, and 12% calmer than ELF.

About ELF

Annualised volatility 54.4%
Beta vs SPY 1.27
Market correlation 0.318
Traded per day $157.8M
Rate sensitivity -0.16
Volatility sensitivity -0.42

As filed with the SEC twelve months to 2026-03-31 · balance sheet 2026-03-31

Revenue $1.64B
Operating income $73.6M
Net income $26.3M
Diluted EPS $0.44
Total assets $2.39B
Total liabilities $1.26B
Shareholders' equity $1.13B
Cash & equivalents $289.7M
Shares outstanding 59.1M
251 sessions to 2026-11-09 · ELF volatility 54.4% annualised · $157.8M a day
Ticker 1-year correlation 3-year Volatility vs ELF Risk What it is
EL The Estee Lauder Companies, Inc.
0.535
0.405 0.88× 12% calmer Perfumes, Cosmetics & Other Toilet Preparations
CELH Celsius Holdings, Inc.
0.413
0.325 1.04× similar Bottled & Canned Soft Drinks & Carbonated Waters
SN SharkNinja, Inc. Ordinary Shares
0.408
0.289 0.78× 22% calmer Household Appliances
COTY Coty Inc. Class A
0.398
0.400 0.96× similar Perfumes, Cosmetics & Other Toilet Preparations
HNST The Honest Company, Inc.
0.398
0.321 1.22× 22% choppier Retail-Catalog & Mail-Order Houses
AEO American Eagle Outfitters, Inc.
0.396
0.323 0.98× similar Retail-Family Clothing Stores
CAL Caleres, Inc.
0.395
0.303 1.19× 19% choppier Footwear, (No Rubber)
SVV Savers Value Village, Inc.
0.371
0.246 0.93× similar Retail-Miscellaneous Retail
FND Floor & Decor Holdings, Inc.
0.366
0.339 0.92× similar Retail-Lumber & Other Building Materials Dealers
BH Biglari Holdings Inc. Class B
0.364
0.225 1.03× similar Retail-Eating Places
SANA Sana Biotechnology, Inc.
0.360
0.206 1.39× 39% choppier Biological Products, (No Diagnostic Substances)
ARHS Arhaus, Inc.
0.359
0.287 1.10× similar Retail-Furniture Stores
SHOO Steven Madden, Ltd.
0.356
0.323 0.81× 19% calmer Footwear, (No Rubber)
UPST Upstart Holdings, Inc.
0.355
0.271 1.19× 19% choppier Finance Services
WSM Williams-Sonoma, Inc. Common Stock (DE)
0.354
0.315 0.62× 38% calmer Retail-Home Furniture, Furnishings & Equipment Stores
ARKF ARK Blockchain & Fintech Innovation ETF
0.354
0.352 0.63× 37% calmer Fund
PGY Pagaya Technologies Ltd. - Class A Ordinary Shares
0.351
0.285 1.35× 35% choppier Finance Services
ABNB Airbnb, Inc.
0.347
0.271 0.71× 29% calmer Services-To Dwellings & Other Buildings
ARKK ARK Innovation ETF
0.345
0.348 0.70× 30% calmer Fund
VFC V.F. Corporation
0.345
0.296 0.86× 14% calmer Men's & Boys' Furnishgs, Work Clothg, & Allied Garments
AAL American Airlines Group, Inc.
0.343
0.222 0.87× 13% calmer Air Transportation, Scheduled
JETS U.S. Global Jets ETF
0.341
0.269 0.62× 38% calmer Fund
CWH Camping World Holdings, Inc. Class A
0.336
0.284 1.32× 32% choppier Retail-Auto Dealers & Gasoline Stations
TEL TE Connectivity plc Ordinary Shares
0.335
0.322 0.68× 32% calmer Wholesale-Electronic Parts & Equipment, Nec
JMIA Jumia Technologies AG American Preferred
0.335
0.192 1.19× 19% choppier Retail-Catalog & Mail-Order Houses

Showing 25 of 30 tickers that qualified. Correlation is of daily returns; 1.000 would mean moving in lockstep, 0.000 no relationship at all.

What this is for

Three questions, one number behind all of them.

How to read the two correlation columns

The one-year figure is what the relationship looks like now. The three-year figure is what it has looked like over a longer stretch. Comparing them is the point: when they agree, the relationship is structural and likely to hold. When the one-year number is far below the three-year one, something has changed — a shift in business mix, an index reconstitution, a sector that has stopped moving together — and the recent figure is the one to trust less, not more.

Correlation measures whether two things move together, not whether they move by the same amount. That is why the volatility column is there. Two tickers can correlate at 0.99 while one swings half again as hard, and swapping one for the other would quietly change how much risk you are carrying.

What was deliberately left out

Ranking purely by correlation produces answers that are mathematically perfect and practically useless. The closest matches to AAPL by raw correlation are leveraged AAPL funds at 0.999 — correct, and not replacements for anything. Four filters run before a ticker is allowed to appear:

Where all of that leaves a ticker with no close match, the page says so. A stock with no substitute is a real and useful finding, and inventing a loose one to fill the table would be worse than an empty answer.

Limits, stated up front

Where the numbers come from

Correlations are computed in-house from a daily price history and rebuilt every night. What gets published is the derived statistic — a correlation coefficient, a volatility ratio, an observation count — and nothing from which a price or return series could be reconstructed. The rest of the Markets section is on the Markets overview, including futures positioning extremes and SEC Form 4 insider transactions.