What Moves Like MAX

MediaAlpha, Inc. Class A Services-Business Services, Nec · NYSE

The tradable tickers whose daily moves track MAX most closely over the past year, filtered to risk comparable with MAX's own.

Closest match

QNST QuinStreet, Inc. — 0.603 correlation over the past year, and 17% choppier than MAX.

About MAX

Annualised volatility 51.8%
Beta vs SPY 0.46
Market correlation 0.115
Traded per day $6.6M
Rate sensitivity -0.03
Volatility sensitivity -0.11

As filed with the SEC twelve months to 2025-12-31 · balance sheet 2026-03-31

Revenue $1.11B
Operating income $22.1M
Net income $25.6M
Diluted EPS $0.39
Total assets $367.7M
Total liabilities $396.8M
Shareholders' equity $1.9M
Cash & equivalents $26.1M
252 sessions to 2026-09-30 · MAX volatility 51.8% annualised · $6.6M a day
Ticker 1-year correlation 3-year Volatility vs MAX Risk What it is
QNST QuinStreet, Inc.
0.603
0.495 1.17× 17% choppier Services-Business Services, Nec
CARG CarGurus, Inc.
0.494
0.275 0.76× 24% calmer Services-Computer Processing & Data Preparation
VERX Vertex, Inc.
0.491
0.218 1.18× 18% choppier Services-Prepackaged Software
BOX Box, Inc. Class A
0.478
0.241 0.73× 27% calmer Services-Prepackaged Software
FRSH Freshworks Inc.
0.477
0.255 0.95× similar Services-Prepackaged Software
INTA Intapp, Inc.
0.477
0.296 1.14× 14% choppier Services-Prepackaged Software
SPT Sprout Social, Inc
0.467
0.258 1.29× 29% choppier Services-Prepackaged Software
WCLD WisdomTree Cloud Computing Fund
0.460
0.321 0.75× 25% calmer Fund
MORN Morningstar, Inc.
0.457
0.281 0.78× 22% calmer Investment Advice
FIVN Five9, Inc.
0.448
0.288 1.33× 33% choppier Services-Computer Processing & Data Preparation
NCNO nCino, Inc.
0.442
0.267 0.95× similar Services-Prepackaged Software
CLVT Clarivate Plc Ordinary Shares
0.441
0.280 1.45× 45% choppier Services-Computer Processing & Data Preparation
ABNB Airbnb, Inc.
0.441
0.262 0.69× 31% calmer Services-To Dwellings & Other Buildings
NRDS NerdWallet, Inc.
0.437
0.201 0.91× similar Services-Computer Processing & Data Preparation
YELP Yelp Inc.
0.436
0.299 0.86× 14% calmer Services-Personal Services
CXM Sprinklr, Inc. Class A
0.422
0.222 0.83× 17% calmer Services-Prepackaged Software
ACIW ACI Worldwide, Inc.
0.421
0.276 0.66× 34% calmer Services-Prepackaged Software
MNDY monday.com Ltd.
0.416
0.241 1.25× 25% choppier Services-Prepackaged Software
DOCU DocuSign, Inc.
0.416
0.191 0.93× similar Services-Prepackaged Software
ASAN Asana, Inc. Class A
0.413
0.219 1.29× 29% choppier Services-Prepackaged Software
ADSK Autodesk, Inc.
0.413
0.276 0.74× 26% calmer Services-Prepackaged Software
Z Zillow Group, Inc. - Class C Capital Stock
0.412
0.208 0.92× similar Services-Business Services, Nec
CLOU Global X Cloud Computing ETF
0.411
0.298 0.63× 37% calmer Fund
GDDY GoDaddy Inc. Class A
0.406
0.210 0.94× similar Services-Computer Integrated Systems Design
HUBS HubSpot, Inc.
0.404
0.280 1.42× 42% choppier Services-Prepackaged Software

Showing 25 of 30 tickers that qualified. Correlation is of daily returns; 1.000 would mean moving in lockstep, 0.000 no relationship at all.

What this is for

Three questions, one number behind all of them.

How to read the two correlation columns

The one-year figure is what the relationship looks like now. The three-year figure is what it has looked like over a longer stretch. Comparing them is the point: when they agree, the relationship is structural and likely to hold. When the one-year number is far below the three-year one, something has changed — a shift in business mix, an index reconstitution, a sector that has stopped moving together — and the recent figure is the one to trust less, not more.

Correlation measures whether two things move together, not whether they move by the same amount. That is why the volatility column is there. Two tickers can correlate at 0.99 while one swings half again as hard, and swapping one for the other would quietly change how much risk you are carrying.

What was deliberately left out

Ranking purely by correlation produces answers that are mathematically perfect and practically useless. The closest matches to AAPL by raw correlation are leveraged AAPL funds at 0.999 — correct, and not replacements for anything. Four filters run before a ticker is allowed to appear:

Where all of that leaves a ticker with no close match, the page says so. A stock with no substitute is a real and useful finding, and inventing a loose one to fill the table would be worse than an empty answer.

Limits, stated up front

Where the numbers come from

Correlations are computed in-house from a daily price history and rebuilt every night. What gets published is the derived statistic — a correlation coefficient, a volatility ratio, an observation count — and nothing from which a price or return series could be reconstructed. The rest of the Markets section is on the Markets overview, including futures positioning extremes and SEC Form 4 insider transactions.