What Moves Like MAX

MediaAlpha, Inc. Class A Services-Business Services, Nec · NYSE

The tradable tickers whose daily moves track MAX most closely over the past year, filtered to risk comparable with MAX's own.

Closest match

QNST QuinStreet, Inc. — 0.558 correlation over the past year, and about as volatile as MAX.

About MAX

Annualised volatility 56.9%
Beta vs SPY 0.29
Market correlation 0.071
Traded per day $9.7M
Rate sensitivity -0.21
Volatility sensitivity -0.08

As filed with the SEC twelve months to 2025-12-31 · balance sheet 2026-03-31

Revenue $1.11B
Operating income $22.1M
Net income $25.6M
Diluted EPS $0.39
Total assets $367.7M
Total liabilities $396.8M
Shareholders' equity $1.9M
Cash & equivalents $26.1M
251 sessions to 2026-11-09 · MAX volatility 56.9% annualised · $9.7M a day
Ticker 1-year correlation 3-year Volatility vs MAX Risk What it is
QNST QuinStreet, Inc.
0.558
0.483 1.07× similar Services-Business Services, Nec
EVER EverQuote, Inc.
0.517
0.407 1.52× 52% choppier Services-Computer Programming, Data Processing, Etc.
YELP Yelp Inc.
0.500
0.335 0.80× 20% calmer Services-Personal Services
CARG CarGurus, Inc.
0.490
0.292 0.72× 28% calmer Services-Computer Processing & Data Preparation
VERX Vertex, Inc.
0.479
0.211 1.08× similar Services-Prepackaged Software
BOX Box, Inc. Class A
0.469
0.248 0.68× 32% calmer Services-Prepackaged Software
GEN Gen Digital Inc.
0.467
0.222 0.76× 24% calmer Services-Prepackaged Software
DFIN Donnelley Financial Solutions, Inc.
0.450
0.347 0.84× 16% calmer Services-Miscellaneous Business Services
MORN Morningstar, Inc.
0.449
0.293 0.73× 27% calmer Investment Advice
FCN FTI Consulting, Inc.
0.443
0.249 0.61× 39% calmer Services-Management Consulting Services
TYL Tyler Technologies, Inc.
0.439
0.247 0.75× 25% calmer Services-Prepackaged Software
INTA Intapp, Inc.
0.438
0.288 1.08× similar Services-Prepackaged Software
NCNO nCino, Inc.
0.433
0.274 0.88× 12% calmer Services-Prepackaged Software
SPT Sprout Social, Inc
0.433
0.255 1.18× 18% choppier Services-Prepackaged Software
Z Zillow Group, Inc. - Class C Capital Stock
0.431
0.240 0.93× similar Services-Business Services, Nec
NRDS NerdWallet, Inc.
0.431
0.266 1.00× similar Services-Computer Processing & Data Preparation
JLL Jones Lang LaSalle Incorporated
0.428
0.291 0.67× 33% calmer Real Estate Agents & Managers (For Others)
ZG Zillow Group, Inc.
0.423
0.235 0.92× similar Services-Business Services, Nec
FRSH Freshworks Inc.
0.420
0.242 0.89× 11% calmer Services-Prepackaged Software
CLVT Clarivate Plc Ordinary Shares
0.419
0.277 1.43× 43% choppier Services-Computer Processing & Data Preparation
TDOC Teladoc Health, Inc.
0.416
0.229 1.16× 16% choppier Services-Offices & Clinics Of Doctors Of Medicine
ADT ADT Inc.
0.409
0.224 0.78× 22% calmer Services-Detective, Guard & Armored Car Services
FVRR Fiverr International Ltd. Ordinary Shares, no par value
0.408
0.239 0.96× similar Services-Business Services, Nec
CXM Sprinklr, Inc. Class A
0.405
0.225 0.78× 22% calmer Services-Prepackaged Software
EFX Equifax, Inc.
0.403
0.288 0.73× 27% calmer Services-Consumer Credit Reporting, Collection Agencies

Showing 25 of 30 tickers that qualified. Correlation is of daily returns; 1.000 would mean moving in lockstep, 0.000 no relationship at all.

What this is for

Three questions, one number behind all of them.

How to read the two correlation columns

The one-year figure is what the relationship looks like now. The three-year figure is what it has looked like over a longer stretch. Comparing them is the point: when they agree, the relationship is structural and likely to hold. When the one-year number is far below the three-year one, something has changed — a shift in business mix, an index reconstitution, a sector that has stopped moving together — and the recent figure is the one to trust less, not more.

Correlation measures whether two things move together, not whether they move by the same amount. That is why the volatility column is there. Two tickers can correlate at 0.99 while one swings half again as hard, and swapping one for the other would quietly change how much risk you are carrying.

What was deliberately left out

Ranking purely by correlation produces answers that are mathematically perfect and practically useless. The closest matches to AAPL by raw correlation are leveraged AAPL funds at 0.999 — correct, and not replacements for anything. Four filters run before a ticker is allowed to appear:

Where all of that leaves a ticker with no close match, the page says so. A stock with no substitute is a real and useful finding, and inventing a loose one to fill the table would be worse than an empty answer.

Limits, stated up front

Where the numbers come from

Correlations are computed in-house from a daily price history and rebuilt every night. What gets published is the derived statistic — a correlation coefficient, a volatility ratio, an observation count — and nothing from which a price or return series could be reconstructed. The rest of the Markets section is on the Markets overview, including futures positioning extremes and SEC Form 4 insider transactions.